The Millennial Coffee Club celebrates the every-day hustle of young people. Designed and created by Eve Cornwell.
It's definitely no secret that I'm a huge coffee lover. Studying Law at university meant late nights were often unavoidable, and so - coffee pretty much carried me through my degree. Truly a romantic novel in the making.
When you are working to full capacity you can find yourself caught up in your own bubble. During my exam season this year, I found the every-day routine of work-work-work pretty isolating. As a result, I wanted to create a community that celebrated the student hustle and created a space that validated those extra hours you burn.
Young people are having to work under insane amounts of pressure that never previously existed. Whether that's getting good grades, getting into a top-tier university, getting a graduate job - society has created wild standards of 'success'. In my opinion, young people today are working harder than ever before, but more importantly we are working differently. I think young people are the champions of working smart not hard. Efficiency and productivity are going to become central to the way we work, allowing us to use our time more freely and take our time-off more seriously.
To saying ‘screw it!’ to the ‘this is the way we’ve always done it’ mentality. To thinking twice about expectations and pre-defined career paths. To creating your own success, turning scribbles into business plans and to proving them wrong.
At The Millennial Coffee Club we celebrate the everyday hustle. Because while almond milk lattes and smashed avocados are great, we think that we work pretty damn hard too.
Sound like you?
Join the club!